The upcoming Parsley Box IPO will allow retail investors to participate in its flotation on AIM which is expected to take place by the end of this month or early April.
The fast-growing ready meals provider currently delivers around 900k products per month to its Baby Boomer+ demographic (those aged 60 and over).
Meals it provides are not required to be stored in a fridge or freezer, usually have a shelf-life of six months and can be cooked within minutes.
Last year it delivered £24.4m of revenue (audited) and is hoping to taking advantage of changing demographics as well as an ageing population.
As with the IPO of Cellular Goods, PrimaryBid is expected to be the main broker for retail investors to get involved in the IPO.
Commenting on the upcoming IPO was CEO Kevin Dorren who emphasised the retail element of the offering:
“Announcing our intention to list on AIM to enable our loyal customers to become shareholders marks an important milestone for Parsley Box. Our fast growth trajectory clearly demonstrates the market opportunity from the Baby Boomer+ consumer for the convenience of our high quality, affordable, quick and delicious ready meals delivered to their door. We see ourselves as a challenger brand that is redefining the category and have only just begun to satisfy the demand of this underserved demographic, with a clear strategy to continue this growth. We also believe we have a first mover advantage through already having over 500k registered users.
“An IPO provides us with an attractive platform to realise our growth ambition, whilst also enabling our loyal customers and valued employees to share in our future success. We are proud of our track record to date, excited about the next phase in Parsley Box’s development and the opportunity to deliver significant value for all of our shareholders.”