Food delivery firm Deliveroo is to allow retail investors to buy shares in its upcoming IPO in a campaign branded “Great food with a side of shares”.
Following an increasing trend of companies hoping to get even closer to its customers through an IPO, Deliveroo has earmarked £50m of shares up for grabs from retail investors.
But there is a catch…
Retail investors will only be able to apply for shares in the Deliveroo IPO should they be an existing customer according to The Telegraph.
As of Monday, any existing customer will be able to register their interest in buying shares in the IPO through the company’s app.
There will be a maximum limit of £1000 per application from prospective shareholders.
Should the IPO be oversubscribed, then retail investors will see their applications scaled-back depending on how much Deliveroo customers have ordered.
The Deliveroo IPO is expected to be the biggest listing in London in recent years with a valuation of over £7bn expected.
Many are heralding the IPO as a sign that London will continues its dominance in the financial markets even in a post-Brexit area.