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David Beckham’s Guild Esports set for London IPO

Guild Esports has announced an IPO which will see it float on the London Stock exchange this autumn and use funds to attract pro gamers and expand its brand.

Guild’s proposed admission to the standard listing segment of the London Stock Exchange would make it the first esports franchise to do so.

“The growing global popularity of esports has enabled several existing franchises to monetise their activities through sponsorship, retail, merchandising, apparel & product licensing, new media & mobile, broadcasting and tournaments.”

Calerton Curtis, executive chairman of Guild

One of its founding shareholders is David Beckham who will use his influence to support the brand and development of Guild Esports.

The objective of Guild is to create a global esports franchise – creating esports teams to compete in major esports tournaments. It will also deploy a similar method used in Premier League football to scout and train players.

Its initial teams will be created around FIFA, Fortnite, Rocket League and CS:Go.

Earlier in the month, we spoke to John Clarke of Gfinity who reaffirmed the strong opportunities within esports.

Blue Star Capital is an AIM-listed investment company with a 11.7% stake in Guild Esports and the Blue Star Capital’s share price by 8% on the opening of the market.

Blue Star Capital may offer investors an entry into Guild Esports prior to the IPO.

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