The Bidstack (BIDS) share price opened 25 percent higher after it announced a deal with Ubisoft for Hyper Scape in-game advertising.
The exclusive deal signed by the in-game advertising platform will see BIDS deliver ads into the AAA free-to-play game that was launched on 11 August.
“This deal shows the progress the business has made over the last two years. The team at Ubisoft has become a close partner, and together we’re excited to empower advertisers to run campaigns within the cross-platform battle royale Hyper Scape.”James Draper, CEO of Bidstack
This deal is believed to be a sign of Bidstack’s strategy paying off – this incorporates working with the world’s leading publishers to integrate their ad-technology into their games.
The share price of BIDS is currently trading at 6.64p (it just added another 7 percent since we started writing for a +30% gain).
Bidstack now has a m. cap of over £25m.