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Why do financial years differ between companies?

Full-year, half-year, quarterly results - why are all the timings different and what's the rules with this? Why isn't it all just aligned to the tax year to make it easy??!!?

I looked into this as it got me curious. Basically seems like companies want to have a good last quarter - so choose to end the fourth quarter or fiscal year when they expect they will make most money. Most will go with the normal end of year though as we know it. 

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